Everyday Heroes - episode 2 with Yoshi Groen.

Some people don’t just become part of the running world. They build new corners of it.

It started with Running Junkies in Amsterdam - a local running club that became a community. Then came the leap: leaving the corporate lane behind and founding Indie Runner, a global running event company.

Yoshi’s story has been driven by one pure intention: creating moments and memories through running. 

Because for Yoshi, it has always been about people and bringing sunshine into this world. 

Film produced by: @tsegazeabefeleka